Invisible Topical Authority Website Orbit

I have spent the better part of a decade helping businesses grow their organic presence. Along the way, I have seen dozens of SEO strategies come and go. The ones that work share one trait: they treat search engines as a conduit for real expertise, not a slot machine. That is where the idea of a topical authority website comes in, and it is worth understanding why it matters more now than ever. For years, the common playbook was to target a handful of keywords, write a few